Department Graphic Design Students Receive ADDY Awards

Department of Visual Arts Graphic Design students walked away with 11 awards during the 2016 Annual Acadiana Advertising Federation ADDY competition held in February.

The mission of the American Advertising Awards Student Division competition is to recognize and reward creative excellence in the art of advertising. The ADDY competition is conducted annually by the American Advertising Federation (AAF) and sponsored by National Ad2, the local American Advertising Awards Student Division is the rest of a three-tier, national competition. Concurrently, all across the country, local student entrants vie for recognition as the very best in their markets. At the second tier, local student winners compete against other student winners in one of 15 district competitions. District student winners are then forwarded to the third national tier.

Selection of the most creative entry in each category is selected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Student GOLD ADDY Award is recognition of the highest level of creative excellence and is judged to be superior to all other student entries in the category. Student entries that are also considered outstanding and worthy of recognition receive a Student SILVER ADDY Award. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category. The American Advertising Awards competition honors “The Creative Spirit of Advertising.” It is intended for “original” creative work.
Department students winning awards this year were: Carson Smith (3 Gold ADDY Awards), Ryan Stelly (Best of Show and a Gold ADDY Award), Taylor Cambell (Special Judges Award – Concept and a Gold ADDY Award), Jordan Hoyt (Student Silver ADDY), Emily Frederickson (Student Silver ADDY), Tyler Darbonne (Student Silver ADDY) and David Blum (Student Silver ADDY). The AAF Student American Advertising Awards Competition is a unique national awards program designed especially for college students. Students receiving a Gold ADDY at the local level automatically move up to the regional and national judging, just like the work entered by professionals across the country.